Last Updated: June 6, 2025
VARA LLC ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website, place an order, or sign up for communications, including SMS marketing. This applies to all interactions via our Squarespace website (www.varanaturals.com), Shopify store, email, and text messaging platforms.
By using our services or submitting your information, you agree to the practices described below. If you do not agree, please do not use our services.
Information We Collect
We collect information from you when you:
Visit our website
Place an order
Sign up for our email or SMS list
Contact us via forms, email, or SMS
This includes:
Name, phone number, email address, shipping and billing addresses
Payment details (processed securely through our providers; we don’t store credit card numbers)
Product preferences, order history, customer service messages
IP address, browser type, and interactions with our site (via cookies and analytics)
How We Use Your Information
We use your information to:
Process and fulfill orders
Send order updates and transactional messages
Provide customer service
Send marketing communications (email + SMS, if you’ve opted in)
Improve our site and product offerings
SMS Text Messaging
By submitting your phone number at checkout or through a signup form, you consent to receive recurring automated promotional and personalized marketing text messages (e.g., cart reminders) from VARA via Klaviyo or similar platforms.
Consent is not a condition of purchase.
Message frequency varies. Message and data rates may apply.
You may opt out at any time by texting STOP, and receive help by texting HELP.
We do not sell or share your SMS opt-in data with third parties for marketing purposes.
Sharing Your Information
We share your data only with trusted third parties who help us operate our business:
Shopify (e-commerce platform)
Squarespace (website host)
Klaviyo (email + SMS provider)
Payment processors (e.g., Shopify Payments, PayPal)
Fulfillment partners
These partners only access data as needed to perform services for us and are contractually required to safeguard your information.
We do not sell or rent your personal data to third parties.
Cookies & Tracking Technologies
We use cookies and similar tools to:
Remember preferences
Analyze site traffic
Improve your shopping experience
You can adjust cookie settings in your browser. Blocking cookies may affect some features of our site.
Data Retention
We keep your information as long as needed to fulfill orders, comply with legal obligations, or resolve disputes.
Your Rights
You may:
Access or update your information
Opt out of marketing emails and texts
Request deletion of your data (where applicable by law)
To exercise any rights, email us at hello@varanaturals.com.
Security
We use reasonable safeguards to protect your data, but no system is 100% secure. Please use discretion when sharing sensitive information.
Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect data from them. If we become aware of such data, we will delete it.
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at: hello@varanaturals.com 2807 Allen St. #2216, Dallas, TX 75204